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Pink Dolphin

BRAND STRATEGY • NAMING • BRANDING DESIGN • E-COMM WEBSITE • PACKAGING • PHOTOGRAPHY • VIDEO • AMAZON • SOCIAL

Monochrome carved the Pink Dolphin Skincare vision and brought to life their vision of giving giving back to Amazonian pink dolphins conservation — through naming, identity, packaging, digital marketing and e-commerce. This, together with the Colombian story of rich natural ingredients, has led to the creation of a best-selling beauty brand built for today’s woman.

Image of Pink Dolphin hydrating toner bottle on top of 6 cross sections of an orange stacked on top of one another
Photo of a Pink Dolphin Lulo Fruit vitamin C brightening serum, eye dropper cap open and on top of bottle. Pink background

PACKAGING & BOTTLE DESIGN

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INITIAL LOGO EXPLORATION

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SHOPIFY DRIVEN E-COMMERCE WEBSITE DESIGN AND DEV

Collage of initial naming conventions with paragraph text of each directions rationale statement

INITIAL NAMING CONCEPTS & RATIONALES 

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AMAZON CONTENT

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User Generated Content

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